We believe you shouldn’t have to compromise on results when choosing to care for your skin with natural products. That’s why we create hard-working formulas that support skin needs first, using only what’s necessary and nothing that’s not. That means omitting many natural and synthetic ingredients. As mentioned above, just because an ingredient is natural, doesn’t mean it’s safe, effective or suitable for facial care. Many natural and synthetic ingredients can cause irritation and do more harm than good, especially when included in products intended for daily use. Furthermore, having a few active ingredients in a cheap delivery system that serves no purpose and makes up 98% of the formula, doesn’t meet our quality standard. Each ingredient must directly benefit skin, otherwise it doesn’t make the cut. Our potent formulas do more, with less. We create intentional and essential skincare products around real skin needs. After all, your skin doesn’t care if the next product is blue or smells like jasmine, it has needs beyond sensory pleasers.